GHURKA
Challenge
Elevate Ghurka's visual content to better compete with top luxury leather brands.
services
Pre-Production - Provided production support for product and on-model shoots and worked closely with Ghurka on strategy and educating the client team on production and process.
Production - Provided and managed a creative team of 11 professionals including product and fashion stylists, models, hair and make-up artists, photographers, digital techs, and production assistants. Product management and styling for hundreds of products for product imagery and on-model images.
Post-Production - Team of post-production retouchers delivered 1000+ images to client and created a master archive of images for future uses.
Throughout our collaboration, we produced a wide range of commercial product imagery, including white background product photos for their digital product catalog and on-model images that demonstrated contextually how Ghurka's pieces fit into the lives of discerning consumers. Our efficient product photo editing process allowed us to maintain consistency across all images while meeting the demands of Ghurka's product launch schedules.
The results of our partnership have been significant. By providing exceptional eCommerce visual content, we've helped Ghurka enhance its brand perception in the luxury leather goods market. The high-quality images have contributed to increased engagement on product pages and a cohesive visual catalog that resonates with their target audience.
Through our ongoing collaboration, Razor Creative Labs continues to support Ghurka's mission of elevating its brand to compete with the best-known names in luxury accessories. Our studio product shoots consistently deliver imagery that captures and matches the essence of Ghurka's commitment to quality, craftsmanship, and timeless style.
In early 2024 Ghurka set out to redesign its web presence to better compete in its category of luxury leather handbags. Ghurka faced the challenge of translating the superior quality of their leather and hand-crafted designs into compelling visual content for their online store. They needed to highlight their products' durability and heirloom nature while creating imagery that aligned with high-end luxury brand standards. The images needed to be consistent across the site and all digital channels, while highlighting their products' luxury nature and appeal.
The Razor team including our team of professional product photographers worked closely with Ghurka to develop a comprehensive visual strategy. We focused on capturing high-quality product shots that emphasized the rich texture of the leather and details of the materials and craftsmanship of each piece. Using advanced product photography lighting techniques, we ensured that every product shot showcased the unique characteristics of Ghurka's offerings.
